Every February ArtForms' members organize and promote For the Love of Art Month, that runs for the entire month. Following the Las Cruces City Council proclaimation declaring arts an important component of a community's quality of life, galleries, museums, non traditional venues and artists' studios welcome the public to exhibits reflecting the vibrancy, diversity, history and culture of art in southern New Mexico.  Special activities include studio and gallery tours, a member art show and art venues all around the town.